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Concept Design

Concept design is the initial stage of the design process, in which our designers explore and generate ideas and concepts to solve a problem or create a new product or service. It involves creative thinking, brainstorming, sketching, and prototyping to develop a range of possible solutions that meet the project requirements and constraints.


The output of the concept design phase provides a clear direction and vision for the project that can be further refined and developed in subsequent stages of the design process.

The concept design stage of a project generally includes the following stages:

  • Research and Analysis: The first stage of concept design involves research and analysis to understand the project requirements, constraints, and goals. This includes studying the market, user needs, and competitive landscape to gain insights into the problem or opportunity.

  • Idea Generation: In this stage, designers brainstorm and generate ideas that address the project requirements and constraints identified in the research stage. These ideas can take the form of sketches, diagrams, or other visual aids.

  • Concept Development: In this stage, the best ideas from the idea generation stage are selected and developed further into more detailed concepts. This involves creating more refined sketches, creating mockups, 3D Designs or even building prototypes.

  • Evaluation: In this stage, the concepts developed in the previous stage are evaluated against the project requirements, constraints, and goals. This involves reviewing the concepts with stakeholders, testing them with users, and making any necessary adjustments.

  • Refinement: Based on the feedback received during the evaluation stage, designers refine and improve the concepts to create a final design concept that meets the project requirements and goals.

The output of the concept design stage is a well-defined design concept that serves as the foundation for the next stage of the design process.

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